For You Page (FYP)
TikTok's algorithm-driven feed curates content based on user preferences, giving marketers the chance to achieve viral reach by creating engaging content that resonates with their target audience, amplifying brand visibility and impact.
Hashtag Challenges
These challenges encourage users to create content around a specific theme or task, generating widespread participation and user-generated content. Marketers can leverage this feature to boost brand awareness and drive engagement through creative, branded challenges.
Sound and Music Library
Marketers can capitalize on TikTok's extensive sound library by creating or sponsoring popular tracks. When these sounds go viral, they increase brand association, making it easier for users to connect the brand with trending content.
Duets and Stitch
These interactive features allow users to collaborate with or respond to existing videos, including branded content. Marketers can create engaging campaigns that encourage users to participate, boosting brand interaction and community engagement.
Live Streaming
TikTok’s live streaming feature enables real-time interaction between brands and their audience. Marketers can use it for product launches, exclusive offers, and direct engagement, fostering a closer connection with followers and driving immediate action.
