Snapchat is a social media app that allows users to send photos, videos, and messages that disappear after being viewed. It’s known for its playful filters, lenses, and effects. The app also offers Stories, which are viewable for 24 hours, and has a strong focus on privacy and spontaneity.
Disappearing Messages: Snapchat's core feature allows users to send "Snaps" (photos or videos) that automatically disappear after being viewed, promoting more spontaneous communication and reducing the digital footprint.
Stories: Users can post photos or videos to their Story, which are viewable by friends for 24 hours before they disappear, creating a daily visual diary.
Lenses & Filters: Snapchat offers a variety of augmented reality lenses and filters that add fun, creative effects to photos and videos, including face-altering effects, background changes, and interactive elements.
Snap Map: This feature lets users share their location with friends on a map, making it easy to see where everyone is and discover events and happenings nearby.
Discover: A section of the app where users can explore content from media outlets, celebrities, and influencers, offering news, entertainment, and other trending content tailored to their interests. Discover also includes original shows and series created specifically for Snapchat.